Charles Jeffery is shaking up the industry with an emerging label – Loverboy. Winner of the 2017 Fashion Award for British Emerging Talent; the Scottish-born designer moved to London to pursue a BA in Fashion Design at Central Saint Martins. During his time, he was able to obtain an internship as a design assistant at Jack Wills and subsequently; a three month internship at Christian Dior.
His work has attracted the attention of many. Those amongst them is none other than LuLu Kennedy – Editor-at large of LOVE magazine. Through this relationship, Charles Jeffery has styled the pages of LOVE for several issues.
In the face of COVID, Jeffery live-streamed his S/S 2021 Show (entitled The Healing) and presented the collection through the medium of a four-metre long concertina book which he told Vogue was “like a tapestry on my thought: my thought process”. In turn, the collection acts as a reflection of Jeffery’s reaction to the pandemic in his interpretation of “what panic looks like”.
Loverboy encapsulates the self-proclaimed ‘club kids’ vision and brings it to the forefront of
Article written by: Shenel Wickramaratne @shenel_w